Updated resume - 2026

Milan | Italy

RODRIGO NASTA

Creative & Design Lead · Brand, UX/UI & HMI

me

Contact & ...

+39 347 381 5753

studios@rodrigonasta.com

arrow

... more

Linked(all)in

The ongoing experiment

Since January 2023, I’ve been leading design at a product design studio, guiding 4 designers plus 2 rotating interns across UX/UI and branding. Before that, I spent time going deep into AI, exploring its creative and strategic potential before most design teams were even asking the question.

I’ve never stayed inside one discipline for long. My work has moved across animation, brand identity, digital product, and physical design, because the best ideas tend to show up where these things meet.

Working alongside industrial designers has pushed me to think about UX beyond the screen: how something feels in the hand, where a button should sit, how a screen should tilt toward the person using it.

Dots worth connecting

With a cross-disciplinary background spanning animation, brand identity, digital product, and physical design, I've learned to connect dots that often go unconnected — helping different teams speak the same language and move toward a shared vision without losing what makes each discipline valuable.

Today, my focus leans toward creative communication and concept development: crafting narratives that tell the story of a product or a company in a way that is both visually compelling and strategically grounded. At the same time, I remain deeply involved in UX/UI — directing and supporting teams to ensure that every experience is as intentional, and as creative, as the story behind it.

What I bring isn’t just design craft. It’s the ability to hold the whole picture together: how a brand’s story connects to the interface, to the object and to the person using it, and to keep that connection intact as a project moves between teams.

Today my focus is split between creative direction and hands-on UX/UI: shaping the narrative and the concept, then staying close enough to the execution to make sure the experience lives up to it.

Every project below started as two things that didn’t obviously belong together: a brand and a product, a screen and an object. Connecting them is the part I like most.

ALESSI
APP DESIGN

ALESSI

ALESSI

App UX optimization
UI suggestions and implementation
Bug test iOS and Android
IoT app integration

LAVAZZA

TABLì

Art direction
UX/UI design

Usability testing

flavia_cover

FLAVIA C-700

Art direction
UI design
Icon design

WHIRLPOOL

NORTH STAR ORB

Concept creation
Art direction
Animation

SINK CLEVER

Concept creation
Art direction
Animation

SYNAPSIA AI

AI Technology
UX/UI design
Branding
Art direction

U-EXPERIENCE

PLATFORM

KALERM
UI Design

KALERM

KALERM

UI redesign
UX optimization
Icon design   

TEQQO

App UX/UI design
Product design
HMI Design
Product prototype

PLASTILINA

aid 1

PLASTILINA
Branding and storytelling

PLASTILINA

Storytelling
Branding
Communication strategy

KOHRO

Communication concept
Art direction

HAIER

ID Serie 6

UX/UI design
Icon design
Motion graphics

KITCHENAID

Grain cooker

UX/UI design
Icon design
Motion graphics

DAB PUMPS

UX/UI design
Icon design
Motion graphics

Group 1171276346

D-S & WEBSITE

DNA

H2D App

Thumb_acerbis

ACERBIS GROUP

Storytelling
Branding
Communication strategy

Keep my resume

A resume in two formats. One for your screen. One for your printer, designed to waste as little ink as possible and show as much work as possible.

untitled_Reve_2026-04-30_10-25-37
arrow

Short "digital" version

arrow

Full "WWF printable & AI friendly" version

Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, Léon: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El día de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, Amélie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, Babasónicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba Estéreo, Seu Jorge, Vinícius de Moraes, Caetano Veloso, Mala Rodríguez, Andrés Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de Lucía, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, Léon: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El día de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, Amélie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, Babasónicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba Estéreo, Seu Jorge, Vinícius de Moraes, Caetano Veloso, Mala Rodríguez, Andrés Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de Lucía, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, Léon: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El día de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, Amélie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, Babasónicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba Estéreo, Seu Jorge, Vinícius de Moraes, Caetano Veloso, Mala Rodríguez, Andrés Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de Lucía, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…

Don't panic & carry a towel ._.

towel
mailbox

studios@rodrigonasta.com

ohone

+39 347 381 5753

STICKER
linkedin
behance
vimeo
instagram

PONG &
RELAX

Already reaching for a contract? Take a breath and play some Pong. I’ll keep my signing hand warm ._.

pong2
View