TABLì
Lavazza
Art Direction | UX/UI Design | Usability testing
Client: Lavazza
Project: Tablì US
Short brief: Lavazza approached us to design the GUI and UX of Tablì US, the North American evolution of their single-serve coffee system.
Where the European version relied on three physical buttons, the US market demanded something fundamentally different: a machine capable of handling up to 19 functions across espresso, filter, milk, iced brewing, and beyond, all navigated through a rotary encoder with a compact circular screen.
The challenge was to absorb this complexity without losing the intuitive, frictionless feel that defines the Tablì experience, designing an interface that felt as natural as pressing a single button, while opening up an entirely new world of coffee possibilities for the American consumer.
Straight to projects
Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, LĂ©on: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El dĂa de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, AmĂ©lie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, BabasĂłnicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba EstĂ©reo, Seu Jorge, VinĂcius de Moraes, Caetano Veloso, Mala RodrĂguez, AndrĂ©s Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de LucĂa, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, LĂ©on: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El dĂa de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, AmĂ©lie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, BabasĂłnicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba EstĂ©reo, Seu Jorge, VinĂcius de Moraes, Caetano Veloso, Mala RodrĂguez, AndrĂ©s Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de LucĂa, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, LĂ©on: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El dĂa de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, AmĂ©lie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, BabasĂłnicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba EstĂ©reo, Seu Jorge, VinĂcius de Moraes, Caetano Veloso, Mala RodrĂguez, AndrĂ©s Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de LucĂa, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…
Don't panic & carry a towel ._.
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