SINK CLEVER
WHIRLPOOL
Concept thinking | Storytelling | Art Direction
Client: Whirlpool
Project: North Star Sink
Short brief: Whirlpool invited us to join North Star, an internal innovation programme developed with the R&D team to envision the smart kitchen of the future. We contributed across the full creative arc of the project — from concept ideation, generating forward-thinking scenarios at the intersection of technology and domestic life, to the storytelling direction of a series of 3D animated videos produced to communicate each concept internally.
The result was a set of immersive narratives that gave shape and clarity to complex visions, turning abstract ideas into stories the innovation team could use as a shared creative compass.
Straight to projects
Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, Léon: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El dÃa de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, Amélie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, Babasónicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba Estéreo, Seu Jorge, VinÃcius de Moraes, Caetano Veloso, Mala RodrÃguez, Andrés Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de LucÃa, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, Léon: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El dÃa de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, Amélie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, Babasónicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba Estéreo, Seu Jorge, VinÃcius de Moraes, Caetano Veloso, Mala RodrÃguez, Andrés Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de LucÃa, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…Answer to the Ultimate Question of Life, the Universe, and Everything Movies: After Life, City of God, 25 Watts, Big Fish, Trainspotting, The Acid House, Do the Right Thing, Mafia, Billy Elliot, Monty Python (all), Gummo, Reservoir Dogs, Pulp Fiction, The Life Aquatic with Steve Zissou, Tropa de Elite, Léon: The Professional, Little Miss Sunshine, Amarcord, Natural Born Killers, Home Alone, The Blues Brothers, El dÃa de la bestia, Nueve reinas, Tarnation, Oldboy, Shortbus, Taxi Driver, American History X, The Godfather, Amélie, Borat, The Gods Must Be Crazy, Airplane!, The Naked Gun, Life of Pi, Hooligans, The Boondock Saints, Snatch, Lock, Stock and Two Smoking Barrels, Fear and Loathing in Las Vegas, The Big Lebowski, Twelve Monkeys, Jackie Brown, Wayne’s World, The Mask, Ace Ventura: Pet Detective, The Fifth Element… Animation & Cartoons: Monsters, Inc., Hayao Miyazaki, Team America: World Police, Who Framed Roger Rabbit, Space Jam, Sing, Fantastic Mr. Fox, Minions, My Neighbor Totoro, SpongeBob SquarePants, Rick and Morty, Beavis and Butt-Head, BoJack Horseman, The Ren & Stimpy Show, Aqua Teen Hunger Force, Robot Chicken, Droopy, Family Guy, The Midnight Gospel, Futurama, Animaniacs, Cat Soup, The Illusionist, Les Triplettes de Belleville, The Grim Adventures of Billy & Mandy, Cow and Chicken, Saint Seiya, Captain Tsubasa, He-Man, Adventure Time, Pinky and the Brain, The Jetsons, Top Cat, Wacky Races, The Banana Splits, Popeye the Sailor, Space Ghost, The Pink Panther Show, The Jungle Book, The Lion King, Up… Games: Hours and hours of my life spent playing video games. Diablo II & III, God of War, Mortal Kombat, PES, GTA, Counter-Strike, Battlefield, Metal Slug, Mario Bros., Battle Tank, Contra, Street Fighter, Tekken, Need for Speed, Dragon Ball, Angry Birds, Duck Hunt, Grim Fandango, Carmageddon, Doom, Quake, Mario Kart, Crash Bandicoot, Earthworm Jim, Red Hot, Hitman, Max Payne, Age of Empires, Warcraft, Portal, Plants vs. Zombies, NBA, Destiny 2, Cyberpunk 2077, Carmen Sandiego, Monkey Island, Pong, Arkanoid, Tetris, Ice Climber, Circus, Redneck Rampage, Deus Ex, The Fifth Element, Puzzle Bobble, Road Rash, Sonic, 1942, Hyper Olympic, Cadillacs and Dinosaurs… Music: Jimi Hendrix, Calle 13, Manu Chao, Thievery Corporation, Moby, Paulinho Moska, Quantic, Roberto Cacciapaglia, Molotov, Morcheeba, Ramones, Iggy Pop, Teddybears, Kutiman, Lou Reed, Indio Solari, Illya Kuryaki and the Valderramas, Nina Simone, Babasónicos, Machito Ponce, Elvis, Intoxicados, Extremoduro, Gustavo Santaolalla, Buena Vista Social Club, Dino, Bomba Estéreo, Seu Jorge, VinÃcius de Moraes, Caetano Veloso, Mala RodrÃguez, Andrés Calamaro, The Offspring, Rage Against the Machine, Blur, Sting, Fatboy Slim, Groove Armada, Pink Floyd, The Smiths, CocoRosie, Devendra Banhart, Swedish House Mafia, Bajofondo, Los Fabulosos Cadillacs, Paco de LucÃa, Emir Kusturica, The Chemical Brothers, House of Pain, Cypress Hill, Tricky, Carlos Santana, Sixto Rodriguez, Beastie Boys, Beck…
Don't panic & carry a towel ._.
studios@rodrigonasta.com
+39 347 381 5753
PONG &
RELAX
Already reaching for a contract? Take a breath and play some Pong. I’ll keep my signing hand warm ._.
